WokeUp was born in the aftermath of the divisive 2016 US Presidential election. This vicious election cycle revealed the frayed social fabric of American democracy. To overcome our deep polarization, a group of longtime activists made a few simple hypotheses:
Social media can be a tool to effect meaningful action.
Volunteer time is as valuable a resource as donor dollars.
Protests and resistance are losing their effectiveness.
The American renaissance will begin at the community level, not in Washington.
When the right people get connected, change happens.
WokeUp is an elegant experiment to test these assumptions.
